Design of new website for Regent Street in tamden with the new branding being developed at SmallBackRoom. The site had to incorporate different high street brands and provide facility to plan their shopping experience. It was part of a repoitioning of the street as an integrated shopping venue.
Consumer-friendly aesthetic allowing access to what the street offers, navigable by shop type, and searchable. The user can plan their day with maps based on how to get around the street depending on what you want, for example: men's fashion stores.
for SmallBackRoom